Tuesday, March 22, 2005

Ginsu Guys Still Getting A Slice Of The Pie

WARWICK, R.I. (Wireless Flash - FlashNews) – Just when you thought the name Ginsu had gone away, wait, there’s more!

Barry Becher and Edward Valenti, the marketing wizards behind the infomercial for steak knives, are carving a new notch in their belts as authors of the book, The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream (Career).

It was Valenti’s hand that karate chops the tomato and his foot that kicks through a watermelon in the commercial.

Valenti also admits he cut himself all the time when he and his partner were testing to see if the knives could cut through rubber hoses and rusty nails.

For the record, Valenti says the name Ginsu was blurted out during a late night session, racking their brains for a name and, as he says, “while our eyes were bleary.”

These days, Valenti is a national media buyer and firmly believes he could successfully recreate the Ginsu craze today.

In fact, the duo will soon be taking a second stab at it by selling a new line of Ginsu knives at ginsuguys.com.

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