Monday, February 21, 2005

Christo’s Orange Gates Inadvertently Promoting Hooters

NEW YORK (Wireless Flash - FlashNews) – If art is in the eye of the beholder then the new “Christo Gate” in New York’s Central Park has people looking at Hooters.

The conceptual artist Christo recently installed 7,300 orange- colored gates around Central Park and, as a result, the nearby Hooters restaurant is seeing a boost in sales.

It seems the orange gates are the same shade as the skimpy shorts worn by Hooters waitresses, so many people are assuming the gates are a promotional stunt designed by the restaurant.

The inadvertent publicity is a hoot to Hooters founder Ed Droste, who figures it’s more dignified than his first publicity stunt – dressing in a chicken costume and running in traffic.

Droste is so pleased that he wants to buy the gates after they’re done being displayed in Central Park and bring them to the Las Vegas strip, which is the site of a new Hooters hotel that is opening in February 2006.

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