BacklessLingerie.com has introduced a panty whose straps fit snugly around the upper thigh instead of the waist.
Panty spokeswoman Nicky Seynard says the peek-a-boo panties are the first ones like it in the world.
Unlike thongs that have become so popular over the years, Seynard says the backless underwear wont ride, wedge or shift, but most importantly, ladies can wear low-cut jeans without showing their thong.
Although Seynard admits some girls feel its sexy to have their underwear showing, she figures many more think its a bit tacky.
Another benefit of the cheeky panties, adds Seynard, is that it eliminates visible panty lines.
The $18.95 panties were first introduced in Australia where theyve been selling like hotcakes, but Seynard expects them to receive an even cheekier response in North America.
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
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