Are you a FlashNews media client? Log in to access full phoner and contact info.

Search FlashNews for other offbeat items...  

FlashNews is offbeat pop culture! FlashNews provides daily exclusive offbeat pop culture news items for use by radio/TV producers, on-air talent and print/website editors. FlashNews clients receive data which include direct contact numbers to arrange on-air or in-depth interviews. The content on this page does not include contact information and is for private personal viewing only. Non-subscribing media professionals are invited to request a FlashNews trial.

`Protector' Tank Top Replaces `Wifebeater'

Wifebeaters get update with new tank top

Wifebeaters get update with new tank top

Friday, February 26, 2010 17:03 GMT

CARSON CITY, Nev. (Wireless Flash - FlashNews) – A new tank top for men is on a mission to beat down the term “wifebeater.”

Mike Schwarz is the founder of RibbedTee.com, which sells stylish, sleeved men’s undershirts that are ribbed like a typical wifebeater.

This Monday (Mar. 1), his company will launch a line of fitted men’s tank tops but instead of calling them “wifebeaters,” they’ll be dubbed “Protectors.”

That’s because Schwarz has always found the term “wifebeater” – in reference to a tank top – trashy and offensive.

He’s hoping the “Protector” changes the way people see ribbed tanks and stamps out the politically incorrect term for good.

Schwarz’s new and improved undershirts are more “luxurious, durable, and vibrant” than regular tanks, so that should also help boost the garment’s image.

He’s looking to team up with charities and donate proceeds from the “Protector” to victims of domestic violence.