`Protector' Tank Top Replaces `Wifebeater'
Wifebeaters get update with new tank top
Friday, February 26, 2010 17:03 GMTCARSON CITY, Nev. (Wireless Flash - FlashNews) A new tank top for men is on a mission to beat down the term wifebeater.
Mike Schwarz is the founder of RibbedTee.com, which sells stylish, sleeved mens undershirts that are ribbed like a typical wifebeater.
This Monday (Mar. 1), his company will launch a line of fitted mens tank tops but instead of calling them wifebeaters, theyll be dubbed Protectors.
Thats because Schwarz has always found the term wifebeater in reference to a tank top trashy and offensive.
Hes hoping the Protector changes the way people see ribbed tanks and stamps out the politically incorrect term for good.
Schwarzs new and improved undershirts are more luxurious, durable, and vibrant than regular tanks, so that should also help boost the garments image.
Hes looking to team up with charities and donate proceeds from the Protector to victims of domestic violence.