The rapper and businessman of many names is looking for the next global superstar with his new reality show, P. Diddys StarMaker, airing Sundays on MTV.
Once a winner emerges, Diddy doesnt want the newly signed Bad Boy artist to bring a nickname, catchphrase, or wacky style to the table he wants them to bring a hit record.
Diddy says gimmicks arent nearly as important as topping the charts because, Everything starts and stops with a song.
Even before he coined his many nicknames, taglines, and styles, Diddy says he started his empire with a hit record no gimmick necessary.
Puff says artists who make the most noise through their music get the real attention in the biz. Others, as catchy as they may seem, eventually fall by the wayside.
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