Simmons is one of 14 celebrities competing in Donald Trumps first ever Celebrity Apprentice, and the KISS rocker says the reality showdown had him feeling more like a businessman than a wild frontman.
He says, The rockstar life Im supposed to be leading wasnt part of my experience on The Celebrity Apprentice. I had to focus and work really hard. But it was a delicious experience, and Im fantastic on the show!
Simmons who has built his own business empire through his record company and successful A&E reality TV series, Gene Simmons Family Jewels had a self- revelation during the celeb competition when he realized he actually cared about becoming the Apprentice.
He explains, I was in competition with myself and wanted to prove that I could beat my own record and succeed without my usual team and infrastructure. But Im the rat who knew his way through the maze to get to the cheese.
The Celebrity Apprentice premieres tonight (Jan. 3) on NBC.
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