Thursday, January 3, 2008

Gene Simmons Kisses Rockstar Life Goodbye On ‘Celebrity Apprentice’

NEW YORK (Wireless Flash - FlashNews) – Gene Simmons is a bonafide rockstar, but he kissed his rowdy rocker ways goodbye to star on The Celebrity Apprentice.

Simmons is one of 14 celebrities competing in Donald Trump’s first ever Celebrity Apprentice, and the KISS rocker says the reality showdown had him feeling more like a businessman than a wild frontman.

He says, “The rockstar life I’m supposed to be leading wasn’t part of my experience on The Celebrity Apprentice. I had to focus and work really hard. But it was a delicious experience, and I’m fantastic on the show!”

Simmons – who has built his own business empire through his record company and successful A&E reality TV series, Gene Simmons Family Jewels – had a “self- revelation” during the celeb competition when he realized he “actually cared” about becoming the Apprentice.

He explains, “I was in competition with myself and wanted to prove that I could beat my own record and succeed without my usual team and infrastructure. But I’m the rat who knew his way through the maze to get to the cheese.”

The Celebrity Apprentice premieres tonight (Jan. 3) on NBC.

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