On that day the Guinness Draught company is attempting to set a record for the Worlds Largest Toast by asking all Guinness drinkers to raise a pint in unison at exactly 11:00 p.m. local time.
As part of the worldwide toast, Guinness consumers are also asked to text message the word TOAST on their cell phones to generate proceeds for RADD, the Recording Artists, Actors, and Athletes Against Drunk Driving group.
The record toast is part of the official kickoff of the St. Patricks Day season which supposedly runs from February 16 through March 17.
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