Its a new style of skivvies called the Wonderjock that supposedly builds a guys ego by enhancing the size of his private parts like the Wonderbra does for breasts.
The Wonderjock is the brainchild of Sean Ashby, who runs the Aussiebum company.
He says the secret is a built-in cup that holds the testes forward instead of downward like other types of undies.
Ashby spent six months on the product and says the hardest part was making the Wonderjock work for guys who are lacking size in their nether regions as well as those who are well-endowed.
He believes hes succeeded beyond his wildest dreams. As he puts it, Weve touched on a nerve.
Currently, the Wonderjock comes only in a Speedo-like brief but the company will release a square-cut boxer soon.
Although some folks argue that penis size is all in the head, Ashby says the fact that the majority of his customers are women is proof that size does matter.
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
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