Monday, May 1, 2006

Cinco De Mayo Marketing Not Affected By May 1 Protests

DALLAS (Wireless Flash - FlashNews) – The so-called “Day Without A Latino” walkout is scheduled for today (May 1) but some Hispanics believe the best way to make your point in America is giving in to charity, not walking off the job.

That’s the reasoning behind one Hispanic-centered marketing group’s idea for a national “buycott” of charitable causes to offset the immigration rights boycotts and work walk-outs.

Juan Faura – the president and CEO of the Texas-based advertising and marketing firm Cultura – says big business probably won’t alter their marketing plans for the Cinco De Mayo holidays because, “those budgets and campaigns are planned long before, and the boycott is a recent development.”

Faura argues that a Latino-backed week of “buycotts” – planned by his firm for June – would encourage the Hispanic and pro-immigrant communities to donate to specific, “universal organizations like the American Heart Association.”

Says Faura, “Then, we can track the spike in donations that week to show America just how important and positive the Hispanic and immigrant communities can be.”

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