Tuesday, March 21, 2006

Group Of Surfers Create The Most Desirable Beer Belly Out There – The Removable Kind

RENO, Nev. (Wireless Flash - FlashNews) – Most men would pay to get rid of a beer belly, but one group of guys hopes they’ll shell out $35 to have one.

Brooks Lambert is just one of the creators of a product called the Beerbelly – a strap-on belly-shaped beverage container that holds up to 80 ounces of whatever drink you choose to fill it up with.

Lambert says he and his surfer friends always wanted to sneak booze into movie theaters and other venues, but were tired of sticking cans of beer in their socks or worse, down their pants.

The guys used their familiarity with wetsuits to rig up a sling and a neoprene “bladder” to make their first Beerbelly. Surprisingly, Lambert says, “What started out to be a gag turned out to be an actual business.”

The Beerbelly holds anything from beer to margaritas to hot chocolate safely under your clothes, and Lambert swears a girl got through airport security wearing a Beerbelly filled with cosmopolitan cocktails.

The ironic thing is that you can’t already have an enormous beer belly if you want to wear the Beerbelly. Lambert says your waistline can be 40 inches, max.

(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
Copyright © 2006 Wireless Flash News Inc. All rights reserved. Wireless Flash® and FlashNews® are registered trademarks of Wireless Flash News Inc.