Wednesday, March 8, 2006

‘Bloody Hell’ Australian Ads Too Rude For Anti-Cuss Group

LAKE FOREST, Ill. (Wireless Flash - FlashNews) – The Australian tourism board swears by its new ad campaign to promote travel Down Under, but it doesn’t exactly get a stamp of approval from an anti- swearing organization.

The Aussie tourism board is now using the slogan “Where the bloody hell are you?” to drive Americans to Australia, but James O’Connor, founder of the Cuss Control Academy, finds it problematic because he says it’s a “rude way of saying, ‘Where are you?’”

Ads have already begun running at using the slogan.

He figures the Australians wanted to use “bloody” because it’s an indigenous word, and admits some people won’t be offended by it.

Still, O’Connor says, “I think there’s a politer way to say ‘Come Down Under.’”

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