The Aussie tourism board is now using the slogan Where the bloody hell are you? to drive Americans to Australia, but James OConnor, founder of the Cuss Control Academy, finds it problematic because he says its a rude way of saying, Where are you?
Ads have already begun running at wherethebloodyhellareyou.com using the slogan.
He figures the Australians wanted to use bloody because its an indigenous word, and admits some people wont be offended by it.
Still, OConnor says, I think theres a politer way to say Come Down Under.
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