Sugar daddies, and mamas, post personal ads which include their annual income and net worth and what theyre looking for in a lover while spongers post what theyre looking for in a partner.
Founder Steve Pasternack says the typical daddies on the site are between 35 and 50 years old, earn $100,000 or more and dont mind splurging once in a while.
In Pasternacks words, A guy works hard and hes successful, owns a nice car, beautiful home; its only natural he wants a beautiful woman.
And Pasternack adds that not all the women are looking for Daddy Warbucks. A lot are looking for men with steady jobs who can afford to take them out for a nice meal or on a vacation once a year.
At least one sugar daddy found a girl with a heart of gold. Pasternack says the couple has a dog, an SUV, and a baby on the way.
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