Los Angeles-based acupuncturist Eugene Iwasa says its potentially deadly because the cold liquid can make contact with two acupuncture points on the neck and back that are particularly vulnerable to what Iwasa calls pathogenic factors of cold and wind.
He says an icy Gatorade bath inhibits the flow of blood to these areas, leading to possible headaches, neck pain, back pain or colds.
Iwasa adds it will only be worse if the coach is already tensed up from the pressure of the game.
If the liquid remains on the coachs body, it could lead to something even more severe.
Iwasas theory may sound all wet, but history shows what happened to former Washington Redskins coach George Allen after players dumped cold Gatorade on him in 1990.
He died of pneumonia a few weeks later.
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