Mother and homemaker Elaine Cassel has launched a boycott and e-mail campaign at boycottkmart.com targeting the top brass at the retail giant to bring back her favorite jingle I Found Love in a Kmart Store sung by country musician Darryl Worley in TV ads.
The retailer recently yanked the ads to which Cassel says, Theres so much crap out there in advertising that its nice to see something cute and catchy, and I like Darryl Worley.
Cassel says shes not alone. She claims the buzz on internet forums is in favor of the jingle.
She says the boycott will remain in effect until the jingle makes a comeback, and Cassel says she doesnt want to invoke the W word as in Wal-Mart but figures the other retail giant would be happy to take her money if Kmart wont throw its loyal shoppers a jingle bone.
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