The New York-based high school senior has been studying the economic impact of Chinese teenagers since he was 12 and has even written a book, Chinas Generation Y: Understanding The Future Leaders Of The Worlds Next Superpower (Homa & Sekey).
No wonder hes been called the Doogie Howser Of International Marketing.
Stanat says western perceptions that Chinas citizens are toiling are dead wrong and feels western businesses are losing out by not recognizing the difference in values between Chinese and American teens.
For instance, when Pizza Hut created a commercial showing a Chinese student joyfully jumping on his desk after getting a pizza for lunch, Chinese teenagers felt it promoted delinquent behavior.
Although studying the consumer habits of Chinese teenagers takes up a lot of Stanats time, he insists hes still a normal teenager who enjoys cruising the mall with his friends.
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