Monday, October 3, 2005

Teenager Is ‘Doogie Howser’ Of International Marketing

NEW YORK (Wireless Flash - FlashNews) – Many 17-year-olds worry about who to take to the prom, but Michael Stanat would rather figure out ways to market to China.

The New York-based high school senior has been studying the economic impact of Chinese teenagers since he was 12 and has even written a book, China’s Generation Y: Understanding The Future Leaders Of The World’s Next Superpower (Homa & Sekey).

No wonder he’s been called the “Doogie Howser Of International Marketing.”

Stanat says western perceptions that China’s citizens “are toiling” are dead wrong and feels western businesses are losing out by not recognizing the difference in values between Chinese and American teens.

For instance, when Pizza Hut created a commercial showing a Chinese student joyfully jumping on his desk after getting a pizza for lunch, Chinese teenagers felt it promoted delinquent behavior.

Although studying the consumer habits of Chinese teenagers takes up a lot of Stanat’s time, he insists he’s still a normal teenager who enjoys cruising the mall with his friends.

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