Monday, August 1, 2005

Panic To Ensue Over ‘Back To School’?

LAYTONVILLE, Calif. (Wireless Flash - FlashNews) – Don’t panic, but the words “back to school” may be triggering anxiety attacks in children.

That’s the word from trance expert Dennis Wier who says advertisers use the end-of-summer phrase to pressure kids to buy clothing and other products.

Wier says the phrase “increases anxiety of peer approval” and “plays on insecurities.” When the phrase is paired with rapidly changing images in TV commercials a child’s “critical judgement” is inhibited.

All this, Wier says, motivates kids to tell mommy and daddy they need to buy them something, and if the parents don’t, the child could become rebellious.

For instance, if the parents say, “No, you can’t have it,” Wier says the child may steal it or harbor aggressive attitudes towards mom and dad.

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