Thats the word from trance expert Dennis Wier who says advertisers use the end-of-summer phrase to pressure kids to buy clothing and other products.
Wier says the phrase increases anxiety of peer approval and plays on insecurities. When the phrase is paired with rapidly changing images in TV commercials a childs critical judgement is inhibited.
All this, Wier says, motivates kids to tell mommy and daddy they need to buy them something, and if the parents dont, the child could become rebellious.
For instance, if the parents say, No, you cant have it, Wier says the child may steal it or harbor aggressive attitudes towards mom and dad.
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