But while the occasion makes some shark freaks work themselves up into a frenzy, it turns real-life shark diver Patric Douglas into a real crab.
Douglas, who leads Great White Shark cage diving expeditions off the coast of Mexico, describes the week-long shark fest as shark porn because, in his words, Theres no story line, its straight to the action and theres usually thumping music in the background.
Although Douglas sees a spike in business after Shark Week, he says, its bittersweet because shark- umentary fans tend to act reckless.
Even worse: Douglas hates how Discovery Channel filmmakers rile up the fish in order to get good footage, such as the South African yahoo diver they hired last year who swam uncaged with the sharks and then shot one of the critters with a spear gun when it attacked.
Douglas is pretty torn up about the incident, and wishes the cable channel would stop treating these animals like a personal cash machine.
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