Thursday, October 1, 2009

Toilets Are The New Billboard

WESTMINSTER, Calif. (Wireless Flash - FlashNews) – Advertising is really in the toilet.

The WOW Toilet kit turns a boring potty into premium ad space through a transparent tank shield that holds posters or designs inside.

Instead of a plain white pot, you end up with a colorful tank that creator Richard Quintana thinks could be used as a billboard.

He figures bars could advertise beer specials and sports teams on their toilets, while movie theaters promote upcoming releases.

Since everyone needs to pee, the ads would be hard to miss.

Quintana says, “It’s the most direct marketing technique ever.”

Businesses could lease the toilet space to restaurants, cab companies, and realtors, who’d score new clients from the exposure.

Quintana says the WOW Toilet can also be used at home to spruce up bathroom decor. Tank designs range from a shark backdrop to a Christmas tree.

The potty posters can also be personalized with birthday or anniversary messages as a warm surprise for loved ones.

(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
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