Its called Scenttv.tv and will be featuring smell- oriented programming thanks to something called a ScentDome, a small printer-like device that hooks up to the USB port and transmits smells over the internet.
Scenttv.tv executive Bernetta Anderson says the website will feature a variety of odor-oriented reality shows, educational shows, cooking shows and even news broadcasts, and will allow viewers to create their own aromasodes as well.
The company will sell the ScentDome for around $369 a pop, or by subscription for $18 a month, but Anderson figures most of the websites income will be from selling scented advertising.
And while some people have joked to Anderson that the idea is a natural for pornography, she turns up her nose at that idea.
As she puts it, Someone will probably try that idea. But not us.
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
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