That was the dilemma facing the folks at the Jelly Belly Candy Company, which recently made a series of insect-oriented beans to tie in with new animated comedy, The Ant Bully.
The film features ants gorging themselves on jelly beans which they call sweet rocks so the company created ant-appropriate flavors, such as Ant Hill, Alka Root, Lawn Clippers and Caterpillar.
Jelly Belly executive Rob Swaigen says determining how the bizarre flavors should taste isnt easy, but confirms no one in research and development actually ate an ant hill.
As he puts it, You can get a good idea of how dirt tastes just by sniffing it.
Luckily, no one had to actually put their nose up to caterpillars in order to determine how they taste, because the script for The Ant Bully reads that they taste like green apple bubble gum.
The Ant Bully hits theaters this Friday (July 28).
(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
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