The curse strikes athletes who appear in ads for Campbells Chunky Soup and Roethlisberger became a two-time victim yesterday (Jun. 12) when he was involved in a motorcycle crash.
Sports journalist Dan Lewis who first coined the curse back in 2002 says souper curse has negatively affected the careers of Terrell Davis, Kurt Warner and Donovan McNabb, as well as Roethlisberger, who suffered rib injuries in the 2004 season after signing on as a Chunkys Soup spokesman.
Lewis also predicts a similar setback for Seattle Seahawks quarterback Matt Hasselbeck, who just became a Chunkys spokesman.
A spokesman for Campbells was unavailable for comment about the alleged curse but historically the company has dismissed it.
Still, Lewis who discusses the curse in detail at www.armchairgm.com says, as a New York Giants fan, hes hoping Eli Manning and Tiki Barber refuse to sign with Campbells.
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