Thursday, May 4, 2006

Jasmine Aroma Can Boost Bowling Scores 27 Percent

CHICAGO (Wireless Flash - FlashNews) – If you want to boost your bowling score, take a whiff of this: Research suggests sniffing the aroma of jasmine can improve your score by 27 percent.

That’s one of the findings sniffed out by Dr. Alan Hirsch of the Chicago-based Smell & Taste Treatment and Research Foundation.

Hirsch made participating bowlers play while wearing “unodorized” surgical masks, as well as those perfumed with jasmine.

Incredibly, the players knocked down 1.8 more pins per frame when sniffing the jasmine.

Hirsch is unsure why the odor has such a sporting effect but theorizes that the jasmine somehow improves hand-eye coordination, reduces fatigue or just plain enhances moods.

There’s another, stinkier theory: Hirsch admits the jasmine possibly masks “the underlying stench of the bowling alley.”

No word on whether rented jasmine masks will become as common on the lanes as rented shoes, but Hirsch is currently studying if certain scents can improve performance in soccer, basketball and baseball.

(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
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