Its not just for titillation. Its to demonstrate how womens bags can sag.
Folks who log on to www.shockabsorber.co.uk can test something called a bounce-o-meter and choose melons from A to G sizes to see how they bounce during exercise.
The website is sponsored by a British sports bra company and the boobs who access it can choose to see the breasts bounce naked, with a normal bra or with the companys product, a bra called the Shock Absorber.
The bounce-o-meter is the brainchild of marketing manager Isabella von Mesterhazy, who feels the jiggle is quite visual and the most obvious way to show how all boobs need support.
And shes busting out plenty of research to prove her point.
When live girls on treadmills were tested, Mesterhazy says her colleagues grabbed themselves and said, Ouch! from all the bounce.
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