Friday, September 2, 2005

Pop-Up Ads Popping Gasket With St. Louis Woman

ST. LOUIS (Wireless Flash - FlashNews) – One St. Louis woman is popping off about Pop-Up ads.

Tammy Kendrick has started a grass roots campaign at to have those annoying interstitial ads – both the PopUp and PopUnder kind – banned in the U.S.

So she’s looking for hundreds of people to join her in a class action lawsuit against the advertisers who use them.

Kendrick believes she won’t have a problem getting folks to get behind the campaign – especially employers.

She figures web users spend about two minutes each work day closing down the windows, which adds up to 472 minutes per year after 236 working days. Basing it on the average U.S. salary, the “popped” time costs employers $166 per employee a year.

If Kendrick falls short of her goal, she won’t pop a gasket. She merely wants to prove that “consumers are more likely to visit a site voluntarily when they’re looking for something, rather than being forced to view a PopUp ad.”

(Contact numbers available only to subscribing media or trial media users. You can request samples at the Wireless Flash web site.)
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