Tammy Kendrick has started a grass roots campaign at banpopupads.com to have those annoying interstitial ads both the PopUp and PopUnder kind banned in the U.S.
So shes looking for hundreds of people to join her in a class action lawsuit against the advertisers who use them.
Kendrick believes she wont have a problem getting folks to get behind the campaign especially employers.
She figures web users spend about two minutes each work day closing down the windows, which adds up to 472 minutes per year after 236 working days. Basing it on the average U.S. salary, the popped time costs employers $166 per employee a year.
If Kendrick falls short of her goal, she wont pop a gasket. She merely wants to prove that consumers are more likely to visit a site voluntarily when theyre looking for something, rather than being forced to view a PopUp ad.
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