A Chicago-based addiction expert believes the movies mouth-watering, chocolatey visuals could stimulate folks with food addictions to become like Augustus Gloop.
Bob Poznanovich, the CEO of Addiction Intervention Resources, says overweight people are also at risk to overindulge because eating disorders are all about comfort.
That means fat film-goers who watch the movie may feel uncomfortable or ashamed of their bodies and turn to chocolate to make themselves feel better.
Poznanovich is no stranger to addiction. He was addicted to cocaine, and says when he sees it in films, it makes him feel uncomfortable in the same way.
After he kicked his coke habit, Poznanovich became addicted to sweets, and also went through rehab for it.
As Poznanovich explains it, The junk food was harder to get over than cocaine.
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