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Goodyear Dedicates NASCAR Speedway Tires To Troops

For the first time ever, Goodyear is changing their iconic NASCAR tires in support of our military.

For the first time ever, Goodyear is changing their iconic NASCAR tires in support of our military.

Thursday, July 1, 2010 1:34 GMT

DAYTONA BEACH, Fla. (Wireless Flash - FlashNews) – (EMBARGOED UNTIL 9 AM ET JUL. 1) When professional drivers burn rubber at Daytona International Speedway this Saturday (Jul. 3), our troops will be the real winners.

In honor of 4th of July weekend, Goodyear is changing the look of their famous racing tires for NASCAR’s Sprint Cup Series to benefit the Support Our Troops charity.

For the first time ever, the iconic “Goodyear Eagle” sidewalls will be stripped to make way for the “Support Our Troops” logo.

Those patriotic tires will be raced on by all 43 pro drivers in the Sprint Cup, including fan favorites Dale Earnhardt Jr. and Tony Stewart, and will then be signed and auctioned online through July 17.

Proceeds will be donated to Support Our Troops, and die-hard NASCAR fans will walk away with authentic, raced-on tires, so really, everyone finishes strong.

NASCAR marketing manager for Goodyear Kris Kienzl thinks even the most traditional racing fans will embrace the charitable change because avid NASCAR lovers are usually military supporters anyway.

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