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Snacks Are The New Meal

No more full meals for foodies, small snacks are the latest trend when dining out.

No more full meals for foodies, small snacks are the latest trend when dining out.

Thursday, May 13, 2010 17:10 GMT

CHICAGO (Wireless Flash - FlashNews) – Today’s foodies are on the hunt for tasty snacks rather than full meals.

According to research from Mintel Menu Insights, snacking is the new way to order at restaurants.

Case-in-point: Menu items containing the descriptors “snack,” “snackable,” and “snacker” have increased by 170 percent since 2007 and the new dining trend is expected to continue growing.

Experts say restaurants ranging from quick to fine dining are exploring this snack service to boost sales and drive traffic to their locations.

And so far, so good.

About 37 percent of consumers are likely to visit restaurants between 3 PM and 6 PM for snacks, while 19 percent drop cash on a small nibble between 6 PM and 8 PM, spending $4.26 per person on average.

About 64 percent of snackers look for a beverage as a little pick-me-up, whereas 61 percent opt for something portable.

Meanwhile, 52 percent crave an indulgent snack, 50 percent want something salty, and 32 percent choose a healthy option.

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