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San Diego Looks For `Miss Cougar 2010'

Will San Diego's `2010 Miss Cougar' live up to the hotness that was last year's winner? (2009 Miss Cougar pictured here)

Will San Diego's `2010 Miss Cougar' live up to the hotness that was last year's winner? (2009 Miss Cougar pictured here).

Thursday, June 24, 2010 1:57 GMT

DEL MAR, Calif. (Wireless Flash - FlashNews) – Older babes in San Diego are putting on their Juicy Couture sweatsuits and vying to be crowned queen of the cougars.

The Miss Cougar 2010 Contest is underway now in conjunction with the San Diego County Fair, where sexy ladies over 40 show off their hot bods by entering at DelMarScene.com.

The winner will be chosen on July 30, but the competition will be tough according to spokesperson Walker McBride.

That’s because San Diego is a hotbed for cougars.

The year-round sunny weather encourages older women to stay fit so they can look smokin’ hot at all times – especially during summer.

McBride hopes this year’s Miss Cougar will be as “empowered, attractive, and vivacious” as last year’s champ, while bringing her own added foxiness to the title.

It won’t hurt if the winner has a younger stud on her arm either, since that’s one of the cornerstones of being a quality cougar.

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