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Beer: The Next Major Movie Star?

Beer: The latest leading lady in showbiz.

Beer: The latest leading lady in showbiz.

Tuesday, June 1, 2010 0:40 GMT

MONTEREY, Calif. (Wireless Flash - FlashNews) – The next leading lady in the movies is quite heady and intoxicating.

The Monterey Beer Fest is this Saturday (Jun. 5) in Monterey, California, where the main star is cold, craft brew.

Event organizer Jeff Moses says the first ever Short Pour Film Fest will be played, a compilation of mini movies all about beer that includes documentaries, podcasts, vintage ads, and even music videos.

Moses says there’s also a clip of a Mr. Magoo beer commercial and an homage to Pabst Blue Ribbon.

Moses says modern beer geeks are constantly producing new media about their main squeeze.

He believes we’re on the cusp of a “Beer Revolution” because distributors are finally discovering quality craft beers and getting better bottles on the shelves. Breweries are also raising the bar and getting much more “creative” with their suds.

Moses says anyone who loves beer can make it themselves. In fact, many major brands like Sierra Nevada were born in home breweries.

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