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Rainbows Are Totally Badass

Tough guy Tom Selleck instantly makes this bright, cheery rainbow look totally badass.

Tough guy Tom Selleck instantly makes this bright, cheery rainbow look totally badass.

Thursday, May 20, 2010 1:34 GMT

SAN FRANCISCO (Wireless Flash - FlashNews) – Just because rainbows are pretty and beloved by little girls, it doesn’t mean they’re not totally hardcore.

So says Dan Abramson, co-creator of, who insists there’s nothing wimpy about happy rainbows.

While Abramson knows that little girls and the gay movement have made it hard for people to think of rainbows as “tough,” he’s still determined to “re- emasculate” them.

He’s been creating images online featuring certified badasses like Chuck Norris and Tom Selleck promoting rainbows, which he’s sure will help change the public’s perception.

His hard work might also get him an extra day’s paid vacation at his job because the website was built as part of a contest within his advertising agency to see who could create the most popular blog.

So far, Abramson’s tough rainbows are in the lead. When he wins he plans on celebrating by “looking at rainbows while lifting weights.”

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