Could Marilyn Monroe's Home Thrive As A Business?

Could Marilyn Monroe's $3.6 billion Brentwood home flourish as a bed & breakfast inn? Perhaps, with a few changes.

Monday, July 19, 2010 0:46 GMT

Monroe’s last house in Brentwood, California – where she died in 1962 – is on the market for $3.6 million and could potentially thrive if converted into a bed & breakfast.

But first, the luxurious property needs some tweaks, according to Jay Karen, president of the Professional Association of Innkeepers International.

For starters, Karen says the four-bedroom, three-bathroom home should have a few more rooms added on to accommodate more guests.

Increased occupancy would be the only way to offset the pricey mortgage costs, and lodging would be fairly expensive.

Karen figures innkeepers could charge roughly $600 per night, and even more on premium suites like Marilyn’s master bedroom where she overdosed.

He’s not sure, however, if fans would pony up that kind of cash consistently throughout the year but loading the place with Marilyn memorabilia could work as an incentive.