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Big Bucks Spent On Mommy Dearest

There will be no skimping on a gift for Mom this Mother's Day (May 9). Flowers are still a go-to gift, slated to rake in $1.9 billion in sales.

There will be no skimping on a gift for Mom this Mother's Day (May 9). Flowers are still a go-to gift, slated to rake in $1.9 billion in sales.

Thursday, April 22, 2010 17:18 GMT

WASHINGTON, D.C. (Wireless Flash - FlashNews) – Tough times or not, everyone is willing to drop a pretty penny on Mommy Dearest.

According to the National Retail Federation, Mother’s Day (May 9) is the second largest U.S. consumer spending holiday, second only to Christmas.

This year, the average person will shell out $126.90 on something nice for Mom, with total spending expected to reach $14.6 billion.

All in all, 83.3 percent of Americans will celebrate Mother’s Day, focusing on buying gifts for their mom, stepmom, or wife. Some will even treat their daughter, grandma, sister, friend, or godmother to something nice.

About 65.2 of celebrants will buy flowers for Mom, while 51.8 percent treat her to brunch or dinner, and 26.2 percent opt for jewelry like a special bracelet.

Another $933 million will be spent on personal services for Mama, like a day at the spa, while $671 million will go toward greeting cards.

It appears not many want to skimp on the woman who does it all.

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