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Be A Flipper, Not A Fighter

Flipping the bird -- aka the Second Digit -- can actually help diffuse an even bigger fight.

Flipping the bird -- aka the Second Digit -- can actually help diffuse an even bigger fight.

Tuesday, May 4, 2010 17:06 GMT

LOS ANGELES (Wireless Flash - FlashNews) – An anonymous middle finger is just enough to get the point across.

Sometimes jerks need a major wake-up call and with Second Digit, they get the rude awakening they deserve – one finger at a time.

At, users can choose an image of a middle finger that’s anonymously emailed to those who’ve rubbed them the wrong way along with an explanation as to why they’re getting flipped off.

Co-creator Keith Fax says confronting someone about an issue the normal way can get ugly.

Some react violently or with a river of tears, and friendships, jobs, and relationships can be lost.

That’s why he’s giving folks a hand at airing their grievances without feeling the consequences.

He says, “Now you don’t have to worry about a possible head-to-head, knock-down, drag-out brawl. Almost overnight people have seen a change in behavior in those they’ve sent a Second Digit to.”

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