Tuesday, January 25, 2005

Epsom Salt Makers React To Big Screen Slam

CHARLOTTE, N.C. (Wireless Flash - FlashNews) – Epsom salt makers are making some waves over the way the product has been slammed in a new Dennis Quaid movie.

In the flick, In Good Company, the aging ad exec played by Quaid is given a gag gift for his birthday that’s supposed to tell him he’s over the hill: A box of Epsom Salts.

Although the gag ties in to the product’s reputation as a health remedy for grannies, Epsom Salt Industry Council spokesman Jim Hill says there’s a lot more to Epsom Salts than relieving arthritis – it can also nurture plants or be used as a beauty exfoliant.

Still, he acknowledges his product is the “Rodney Dangerfield of health remedies” and jokes, “We’re shocked, absolutely shocked that some would think of Epsom Salts as just for ‘old’ people.”

More seriously, Hill says he feels any publicity for Epsom Salts is good publicity, and that’s why his group decided to issue a tongue-in-cheek statement to the press about the appearance in In Good Company.

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