In the flick, In Good Company, the aging ad exec played by Quaid is given a gag gift for his birthday thats supposed to tell him hes over the hill: A box of Epsom Salts.
Although the gag ties in to the products reputation as a health remedy for grannies, Epsom Salt Industry Council spokesman Jim Hill says theres a lot more to Epsom Salts than relieving arthritis it can also nurture plants or be used as a beauty exfoliant.
Still, he acknowledges his product is the Rodney Dangerfield of health remedies and jokes, Were shocked, absolutely shocked that some would think of Epsom Salts as just for old people.
More seriously, Hill says he feels any publicity for Epsom Salts is good publicity, and thats why his group decided to issue a tongue-in-cheek statement to the press about the appearance in In Good Company.
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