Tuesday, January 25, 2005

Mark Burnett Bio Shows Kids How To Be A ‘Sur-thriver’

WEST CHESTER, Penn. (Wireless Flash - FlashNews) – First, reality show producer Mark Burnett taught Americans how to be “survivors” – now he wants to show them how to be “thrivers.”

Burnett has just written a book, Jump In (Random House), in which he uses his own life story to explain the importance of not sweating the small stuff because “things always go wrong.”

The British-born Burnett came to America without much money, but says he benefitted from “naivete” that forced him to take chances so he could feed his family.

Although Burnett thinks experience is a great teacher, he feels there’s a tendency to use it to over-analyze a situation.

As he puts it, “I’ve worked with successful people like Donald Trump and Martha Stewart and what they have in common is they shoot from the hip and inspire people without showing weakness.”

Burnett hopes Americans learn from his life story but admits the real target audience is his two kids, who will grow up with the bounty of his success without realizing how hard he worked for it.

He will officially unveil Jump In tonight live on the QVC cable network.

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