Tuesday, January 25, 2005

Forehead Sells For Nearly $40K

LOS ANGELES (Wireless Flash - FlashNews) – When 20-year-old Andrew Fischer auctioned off his forehead for advertising space, the owners of a company that makes snore-reducing remedies sniffed out a good opportunity.

Melody De Rivel, director of information services for a product called SnoreStop, paid $37,375 to have her product’s logo tattooed on Fischer’s forehead for 30 days.

She made the bid without even discussing it with her father, who is the company’s VP of marketing, but once she did he said it was right up his alley.

Besides bearing the SnoreStop name, Fischer will answer questions about the company’s anti-snoring products when stopped on the street. De Rivel was also pleased to learn that Fischer’s brother is a snorer, and will be trying out the remedies.

She says she won’t have any specific numbers to quantify the campaign as a success, but if it does generate a buzz, her company may approach Fischer again.

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