Melody De Rivel, director of information services for a product called SnoreStop, paid $37,375 to have her products logo tattooed on Fischers forehead for 30 days.
She made the bid without even discussing it with her father, who is the companys VP of marketing, but once she did he said it was right up his alley.
Besides bearing the SnoreStop name, Fischer will answer questions about the companys anti-snoring products when stopped on the street. De Rivel was also pleased to learn that Fischers brother is a snorer, and will be trying out the remedies.
She says she wont have any specific numbers to quantify the campaign as a success, but if it does generate a buzz, her company may approach Fischer again.
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