Tue 04-21-98 10:23 am

OH NO! FIRST JOE CAMEL, ARE THE BUDWEISER FROGS NEXT?

WILLIAMSBURG, Va. (Wireless Flash - FlashNews) – Those long-tongued frogs that sell Budweiser beer may croak permanently if an activist group has its way.

The Marin Institute For the Prevention of Alcohol and Other Drug Problems claims the humorous frogs are “glamorizing alcohol” and are tempting underage kids into drinking 495 million bottles of Budweiser each year.

The group plans on attending the Anheuser-Busch annual stockholders meeting tomorrow (Apr. 22) to ask the brewing giant to stop using “cartoon characters” to sell beer.

It’s doubtful the request will have an effect.

A Budweiser spokesperson says the Marin Institute has been trying to censor beer ads for the past 10 years and for the same reason – cartoonish characters in ads.

Statistics show teen drinking has actually decreased since Budweiser started using “cute” characters in 1987.

CONTACT: Hilary Abramson (Marin Institute); San Rafael, CA; (415) ***-****, ext. 3125; John Dougherty (Anheuser-Busch); arrange thru Carol Clark; St. Louis, MO; (314) ***-****

Copyright © 1998 Wireless Flash News Service. All rights reserved. Wireless Flash® and FlashNews® are registered trademarks of Wireless Flash News Inc.
[Back To Home]