Tue 03-10-98 12:10 pm

CALVIN KLEIN UNDERWEAR REPLACING LEVIS AS TOP BLACK MARKET ITEM

ATLANTA, Ga. (Wireless Flash - FlashNews) – Here’s the naked truth: Your underwear is worth big bucks in Third World countries.

According to Jeff Johnson – president of an internet underwear store called Underneath.com – American-made undies, panties and briefs are big business in developing countries like Malaysia, and Pakistan.

Johnson says it’s not unusual for his company to get daily orders for $450 worth of Calvin Klein underwear from places like Sri Lanka where they’re resold at inflated prices to locals.

Although most international consumers are interested in brands like Champion, Calvin Klein and Joe Boxer, he says a growing number are buying a brand called E2U, which he claims is the first brief designed especially for well-endowed men.

CONTACT: Jeff Johnson, Atlanta, GA; (404) ***-****

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