Thu 06-11-98 09:50 am

NBC HOPES CONSUMERS WILL LIKE ‘MUST SEE TV’ PRODUCTS

LOS ANGELES (Wireless Flash - FlashNews) – How far will a TV network go in promoting a slogan? How about plastering it on the side of a dog bowl.

NBC television says it plans on licensing its “Must See TV” slogan for use on an assortment of consumer products including dog bowls, T-shirts, furniture and clocks.

NBC spokesman Kim Reed says each proposed “Must See TV” product must feature a unique motto tied to the “Must See” theme.

The “Must See TV” doggie bowl might read “Must Feed Dog” while “Must See TV” underwear could have the phrase, “Must Wear Scanty Lingerie.”

Although hundreds of products are expected to be licensed with the slogan, Reed says NBC has declared some products off limits, including a “Must See TV” condom.

CONTACT: Kim Reed, ***1/2; LA; (818) ***-****

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