HASTINGS, Neb. (Wireless Flash - FlashNews) The birthplace of Kool-Aid is hoping to become a tourist hot spot by holding the worlds first Kool-Aid festival.
On August 15th, Hastings, Nebraska, the town where Kool-Aid inventor Edwin Perkins first concocted the drink in 1927 will hold its first-ever Annual Kool-Aid Days.
The organizers had planned on holding a Kool-Aid chugging contest, a Kool-Aid dunk tank and a Kool-Aid cooking contest but Kool-Aids parent company, Kraft, pulled the plug on those events.
A Kraft spokesperson says the company doesnt approve of using Kool-Aid for any purpose other than calmly drinking it.
The event will now consist of a Kool-Aid stand decorating contest, a Kool-Aid jingle contest and a costume parade.
CONTACT: Todd Kirschenbaum (Kool-Aid Days contact); Hastings, NE; (402) ***-****; Pat Riso (Kraft spokesperson); NYC; (914) ***-****
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